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Want to massively simplify your daily work to-dos and make real progress toward long-term goals? Push the noise aside to focus on the MITs of your day.

What are MITs?

MITs, or Most Important Tasks, are a productivity concept that focuses on identifying and prioritizing tasks based on how crucial they are. By concentrating on these key tasks, you can make significant progress toward your long-term goals, even if you don’t get everything on your to-do list done.

Focus on what matters.

By identifying and pursuing your MITs, you prioritize those tasks that give you the most meaningful progress toward your goal/project.

Reduce task overwhelm.

Limiting yourself to a few tasks to focus on reduces task overwhelm, burnout, and fatigue. Forgetting the other tasks for a while (perhaps to task batch them later) can allow you to operate based on task importance.

Boost your productivity.

Completing MITs can give you a sense of accomplishment and motivation, because you’re working with an achievable list of goals. It’s possible to finish those in one day, thus feeling that you’re definitively Done instead of timidly closing your laptop at 5:00 and carrying the stress of undone work with you until bedtime.

Speaking of, learn to work less without sacrificing productivity.

How to Identify Your Most Important Task

Identifying your MITs (Most Important Tasks) requires a clear understanding of your goals, priorities, and the tasks that will bring you the most value. Here’s a breakdown of how to effectively determine your MITs each day.

1. Align with Long-Term Goals

Start with the big picture. Think about your overarching goals—both personal and professional. What are the tasks that will get you closer to those goals? Your MITs should be tasks that push you forward in a meaningful way.

Break down your goals. If your long-term goal is to launch a new project or business, your MITs for the week might include LLC research, setting up a website, or creating a business plan.

2. Assess Urgency vs. Importance

Avoid the trap of urgency. Not all urgent tasks are important. Prioritize tasks that have long-term significance over ones that simply need to be done quickly. Urgent tasks may scream for attention, but if they don’t align with your goals, they shouldn’t become an MIT.

Tasks that require immediate attention =/= High impact tasks

The urgency of the task should also be taken into account, like if it has an upcoming deadline. Use the Eisenhower Matrix to sort your tasks and determine where they fall. The tasks in the “both urgent and important” quadrant will likely be your MITs.

Eisenhower Matrix with quadrants important+urgent, important+not urgent, not important+urgent, and not important+not urgent

Ask yourself: “Will completing this task today make a real impact on my progress?” If the answer is yes, it’s likely an MIT.

3. Limit to 3-5 MITs

Focus on a small number. Your MITs should consist of 3-5 tasks maximum per day. Too many will dilute your focus and make the method ineffective. Choose the most impactful tasks, and give them your full attention.

Consider time and energy. Be realistic about how much time and energy you have each day. Prioritize tasks that you can realistically complete without overloading yourself.

4. Use the Pareto Principle (80/20 Rule)

Identify the 20% of tasks that yield 80% of results. According to the Pareto Principle, 20% of your efforts produce 80% of your results. Focus on the tasks that create the most significant outcomes in your life or work.

Ask yourself: “What few tasks, if completed, would make everything else easier or irrelevant?”

5. Listen to Your Energy Levels

Consider your peak productivity times. If you’re most focused and energized in the morning, tackle your MITs during those hours. Choose tasks that align with when you’re most capable of handling them.

Reserve MITs for high-energy times. Low-energy moments are best for easier, routine tasks. Save MITs for when you have the energy to give them your full attention.

6. Prioritize Based on Consequences

Ask “What happens if I don’t do this today?” If the consequences are significant or it will delay future tasks, then it’s likely an MIT. If there’s no negative impact, consider moving it to a different day.

Prioritize tasks that unblock others. If a task prevents other tasks from being completed, it should be on your MIT list. These are often the key tasks that move larger projects forward.

3. Narrow it down.

After you sort your tasks with the , you might find that there are, like, 40 items in your “urgent and important” list. You can’t do them all in one day, obviously. Typically, you’ll want to aim for 1-3 MITs per day to keep the list manageable and help you focus effectively. If you take on too many, it ruins the purpose of the strategy.

Example of Using MITs

Let’s say you’re a marketing manager for a small company. You’re a couple weeks from the end of this quarter, and each quarter has its own marketing plan.

Your most important tasks for today might look like this:

1. Review. Review quarterly and annual marketing goals, check metrics and KPIs.

2. Draft. Sketch out the new quarter plan based on your review.

3. Update. Start keyword research to update your content list with more topical material.

By focusing on these MITs, you’re making significant progress toward being ready for the new quarter, setting yourself up for success without the overwhelm.

Implementing MITs can transform your productivity, helping you make consistent progress toward your big goals.

Weaknesses of the MIT Strategy

Now let’s talk shit. Here are the holes I was able to poke in the MIT method. I only found three!

1. What about the little guys!?

The first obvious problem with the MIT strategy is that focusing on 1-3 large tasks can leave a whole lot of important small tasks undone. Not all tasks are the most important tasks.

If you encounter this problem, you might choose to delegate more. If the issue persists, the 1-3-5 Rule might be better for you–more on that in a minute.

2. Burnout risk.

Depending on the industry and individual, employing the MIT strategy might risk burnout. For instance, if you handle huge jobs that really can’t be broken down into pieces small enough for MITs, or if your project is too nebulous to nail down separate activities.

3. Ineffective for some work.

Creative or strategic work can be hard to fit into a strategy like MIT. Some jobs just require a lot more reflection, deep thinking, and creativity, and that’s not always something you can fit into a tight structure.

This is the weakest weaknesses list I’ve ever written. So MITs might just be THAT girl for most situations.

Common Mistakes People Make When Setting MITs

While the concept of MITs is simple, people often make mistakes that prevent them from fully benefiting from this method. Here are the most common pitfalls and how to avoid them:

1. Setting Too Many MITs

The mistake: Overloading your day with too many tasks labeled as MITs can be counterproductive. When you have more than 3-5 MITs, it becomes difficult to focus and accomplish them effectively.

How to avoid it: Stick to a maximum of 3-5 MITs each day. This ensures you focus on the most impactful tasks without overwhelming yourself.

2. Choosing Routine Tasks as MITs

The mistake: People often confuse routine, low-impact tasks (like checking emails or doing laundry) with MITs. These tasks, while necessary, don’t move the needle forward on your goals.

How to avoid it: Reserve MITs for tasks that have high impact. Routine tasks should be part of a separate, secondary to-do list, while MITs remain focused on long-term goals and high-value activities.

3. Not Considering Time or Energy Limits

The mistake: Many people set MITs without considering how much time or energy they have to complete them. This leads to unfinished tasks and frustration.

How to avoid it: Be realistic about your time and energy. Choose tasks that can be completed within your working hours and align with your energy levels. If you have less energy, set smaller, more manageable MITs. Prioritizing yourself is more important than prioritizing tasks.

4. Allowing Distractions to Interfere

The mistake: Setting MITs but then allowing distractions (emails, social media, meetings) to take priority can derail your day and prevent you from completing your MITs.

How to avoid it: Block out dedicated, distraction-free time for your MITs. Set specific time blocks to work on them and resist the urge to multitask or switch to less important tasks.

5. Focusing on Urgency Over Importance

The mistake: It’s easy to fall into the trap of focusing on tasks that feel urgent but aren’t actually important. Urgent tasks are reactive, while important tasks are proactive and aligned with your goals.

How to avoid it: Use the Eisenhower Matrix (urgent vs. important) to help prioritize. Always choose tasks that are important and goal-aligned over tasks that are simply urgent.

6. Not Revisiting or Adjusting MITs

The mistake: Some people set their MITs at the beginning of the day or week and don’t revisit them. As priorities shift or new information comes in, their MIT list becomes outdated.

How to avoid it: Check in with your MITs throughout the day and be willing to adjust. If something changes, re-prioritize your list so it remains relevant to your current situation.

Alternatives to the MIT strategy

But if you do find the above issues make MITs not work for you, here are the closest equivalent strategies to deal with prioritizing tasks and organizing your workflow.

Eat that frog!

If you knew you had to eat a frog, it would be best to get it done first thing in the morning so you don’t have to stress about eating a frog all day. At least that’s what CEO Brian Tracy says.

The principle is simple: If tasks are frogs, determine your biggest, ugliest frog and eat it first. So get that most important task out of the way ASAP.

1-3-5 rule

The 1-3-5 rule can alleviate the MIT weakness of neglecting smaller tasks. It suggests choosing 1 big task, 3 medium tasks, and 5 small tasks to complete in your day. This ensures you’re keeping up with those little chores that keep things running.

80/20 principle

The 80/20 Rule or Pareto Principle is the idea that 80% of your results come from 20% of your effort. If you find your 20%, you can greatly reduce your workload and increase your productivity by focusing on those key tasks. You can also use this rule to help strategize what your Most Important Tasks are.

Identifying and focusing on your Most Important Tasks of the day can get you to your long-term goals quicker without burnout and overwhelm, plus increase your daily productivity by giving you a clear map of where you’re going!

Now let’s talk about why you shouldn’t multi-task

Gemini

Self-managed business owner, self-taught smartass. 14 years of entrepreneurialism, still can't spell it.

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